Services
A HOLISTIC APPROACH TO VISITOR ATTRACTIONS
Attraction design
From large-scale coasters and complex dark rides to small flat rides, Quarry Fold Studio has worked with manufacturers worldwide to take projects from concept to completion. We develop the full experience, from site layouts and operational spaces to IP, storytelling and visualisation. Whether a project requires detailed storyboards, walkable models, films or still visuals, every element is designed around a consistent narrative and your placemaking goals. Working closely with you throughout, we refine the design through feedback before delivering the final visuals and specifications needed to bring the attraction to life. We then help to guide the delivery teams, offering on-site art direction and always pushing to get best value, detailing and quality from every project.
We visualise entire theme parks, waterparks, hotels, museums and resorts, bringing every element together to explore design options and guide key decisions. Our master planning supports cost, funding and project projections. Notable work includes Liseberg’s Jubileumsprojekt, Grand Curiosa Hotel and Oceana waterpark, which we began to visualise more than a decade before completion. Effective master planning creates the strategic framework for a successful theme park, ensuring attractions, environments, circulation, operations and guest experiences work together seamlessly. It establishes a strong sense of place, maximises the site’s potential and supports future growth.
We bring together diverse creative disciplines, teams and suppliers to achieve exceptional results. We are skilled in developing visual identities, storytelling, theming and environments. We offer detailed creative direction, balancing imagination with practical delivery. On site art direction is an important part of the process. It’s never too late to spot new opportunities and get the details just right.
Masterplanning & art direction
Character & IP development
We create and develop intellectual property for attractions, themed areas, shops and characters. For over 15 years, we have helped evolve Liseberg’s iconic rabbit IP, expanding it across Kaninlandet and beyond. Our work also includes IP development for attractions and large projects such as Oceana.
We create entire sign programs from scratch, using an existing graphic identity or creating a new one to fit the theme of your attraction. Good signage is essential to creating a successful theme park experience. It helps guests navigate confidently, understand attractions and discover the park naturally, while reinforcing its unique identity and storytelling. Carefully designed signage can transform functional information into an engaging part of the environment, adding character and atmosphere.
Sign planning & design
Architectural visualisation
We specialise in design for the leisure industry but our relationships with architects and designers around the world have offered other opportunities. Great architecture is a passion of ours and it’s been a pleasure to be invited to work on a number of prestigious architecture projects over the years. We try to tell a story in our visualisation work, to capture a moment or a mood. Storytelling transforms architectural visualisation from a simple representation into an immersive experience. By carefully considering composition, lighting, people, atmosphere and visual cues, we can communicate how a space feels, functions and comes to life. Strong visual storytelling creates emotion, establishes context and helps clients and audiences connect with the design before it is built.
Interior
design
Themed interior design transforms spaces into immersive environments with a strong sense of identity and purpose. Through carefully considered materials, colour, lighting, furniture, graphics, props and architectural details, every element supports the story. The result is an environment that feels authentic, engaging and memorable, creating experiences that guests connect with on an emotional level.
Exhibitions & museums
Working with many museums over the years we have brought both the spectacular and mundane to life. We have helped design entire museums, small exhibitions and even made an exhibition all about moss. Museums are fighting for visitors just like other visitor attractions and we bring some of what we’ve learned in the theme park industry to the museum sector. Engaging and entertaining visitors as well as educating and sharing their collections.
From a new identity to full service brand manuals, we can provide you with everything you will need to promote your brand across multiple platforms. And we can bring the identity to life with motion graphics and animation.
We are artists at heart and love to pick up a pen or a paintbrush. Traditional illustration, CGI, graphics, we have even turned our hand to decoupage. We just pick the best tools for the job.
Graphic design & illustration
Animation
Nothing tells a story like a good old movie. We can animate in a variety of styles, shoot live video and create immersive virtual reality experiences. We love to premiere a new roller coaster POV video and if it’s on a VR headset then it’s even more fun to see our clients struggle to stay on their feet.
Our concept development artwork often turns into striking marketing material. Billboards, social media content, the side of a tram, our artwork can make it’s way to many different places. Great content sells the concept and gets people talking and sharing, but most importantly brings them to your attraction. We don’t just chase likes, we want to drive sales and revenue through inspiring design.
Great merchandise extends the guest experience beyond the park, turning memorable moments into tangible keepsakes. It reinforces the park’s identity, celebrates attractions, creates emotional connections and generates valuable additional revenue.
Marketing material & merchandise
Seasons & events
Everybody loves the sunshine but there is fun to be had all year round. Seasonal events give us opportunities to refresh the guest experience, attract repeat visitors and extend the operating calendar. By introducing distinctive themes, entertainment, food, merchandise and immersive environments, we can create new reasons to visit, generating additional income and building anticipation around key seasonal occasions.
